Hi, I’m Ruby.

I’m a Product Manager and Founder.

I’ve also worked in Growth, Business Design and Advertising. I’ve collaborated with startups like Plum and FindDoc, as well as corporates such as Shangri-La Hotels, Express VPN and Generali.

Career Highlights

Found PMF for one of HK’s 2018 top 10 apps

Found product-market fit for Plum, a Hong Kong startup, growing from 0 to 10,000 paid daily orders in 2 months, scaling to serve 130k global users in 6 months. Plum became one of Hong Kong's 10 most popular apps in 2018.

Read more

As CEO and co-founder of Collaborito—a startup funded by Hong Kong Science and Technology Park—I defined our product vision, shaped the business model, and led product design, fundraising, and go-to-market strategy.

Read more

Founded HKSTP-funded startup

Identified operational efficiencies and UX improvements for world’s #2 luxury brand

Led research and discovery for the world’s #2 luxury brand, surfacing 18 initiatives to improve operational efficiency and elevate the customer experience. Key concepts—now on the development roadmap—are expected to cut back-office time by 7.5% (~3 hours per store associate per week) and drive 10-25% incremental store revenue.

Read more

Developed product op model for Fortune 500 company

Created a KPI-driven product operating model for a Fortune 500 digital team, turning ad-hoc feature requests into a clear, impact-based roadmap. The framework improved prioritization transparency, accelerated delivery on strategic goals, and was later adopted company-wide. Roadmap churn was cut from 45% to 20%.

Read more

My modus operandi since I can remember has been to solve real-world problems with creativity, user empathy and commercial sense.

I started my career as an advertising strategist, convinced that great storytelling could better the world (see Dove and Coke). Four years in, in 2014, as my fascination with the world-changing powers of tech intensified and the Hong Kong startup/tech scene was beourgeoning, I realized that stories weren’t enough. I wanted to deliver more value – through tech and products. So, I made the leap to the startup/tech space.

Ever since, I have been working in the startup/tech space, taking on roles of Product Manager, Growth Manager, Business Designer and Founder.

Skills